Digital Advertising Industry in Chicago is One of Its Kind
In this digital age, we are being fortunate enough blessed with bit-sized beauties such as smart phones, palmtops or net pads. If everything is going digital then why not the ads?
Electronic Billboard Advertising are nothing but LED Signs and digital billboards. These digital billboard ads along long expressways and highways have reportedly brought what is popular as Out-of-Home advertising (OOH) to a whole new level. It has given the term a completely fresh meaning and a total new dimension. The messages can be easily changed and these billboards can actually display different ads at different times of the day during the electronic advertising campaign. This nice process not only make the desired message relevant but timely too for mush more impact on the viewer’s mind.
Chicago city most importantly is way ahead in having these electronic billboard ads possibly than any other country. It stands out as an exceptional city regarding the same. It has a superb record of erecting almost three dozen electronic billboards along city expressways generating $15 million for the cash-hungry municipality the year back which was allegedly 10 times more than the past years (the figures are in approximation). Creating a spectacular beauty along the highways and expressways, Chicago is the biggest and boldest example of the blooming digital billboards industry. It has actually changed the streetscape by making the ads the most dominant visual element on roads and that people notices when out of their homes.
These ads also guarantees of handsome annual payments and a lot of advertising revenue. And according to many sources that is the sole reason behind the fact that almost 400 new digital boards are being added every six months in the city. Also to top the chart, these digital ads are no longer considered as safety hazards as in the past it was believed that these electronic billboards' changing creative could distract commuters/ drivers and thus cause accidents. In some parts of the city, they were even banned fearing of the situation. But they are now completely out of that dark controversy.
These digital or electronic billboard ads offer a large number of advantages over any other traditional or usual counterparts such as changing the creative and message in a spur of moment and updating the desired/ required information all day long thus allowing much more flexibility than the printed ones. The production cost also reduced because no actual and physical printing has to be done. The billboards can also and easily be connected with the Internet and these can use social media for much more clarity. The ads can be customised as per the needs. The qualities are definitely unrivalled.
It is a self- evident fact that Chicago is becoming the "mecca" for electronic billboard ads or popularly known as digital advertising and companies like a group of bees are heading towards the city for the same purpose and planning to expand themselves as well as the digital ad culture more-n-more.
About the Author
The author of this article is associated with J&B Signs, the one of the largest independent out-of-home advertising media companies in Chicago. which offers Chicago Billboards, Billboards in Chicago, Chicago Billboard Company.
